Free Guides for Founders Who Run Product

Download the frameworks we use every day. No filler — just actionable guides built for early-stage teams making high-stakes product decisions.

Each guide below is free. Drop your email and we’ll send it straight to your inbox. No spam, no sequences — just the resource you asked for.

The PMaaS Buyer’s Guide

What to look for before you outsource product management

Not all PMaaS providers are the same. This guide walks you through the questions to ask, the red flags to watch for, and the criteria that separate a real product partner from a glorified project manager.

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The PMF Scorecard Framework

How to measure product-market fit across 5 dimensions

“People seem to like it” isn’t a PMF signal. This framework gives you a structured, repeatable way to score your product against the five leading indicators of true product-market fit — and know when you’re ready to scale.

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PRD Writing Guide for Founders

How to write specs engineers can actually code from

Most founder-written specs are missing 80% of what engineering needs. This guide shows you exactly what goes into a solid PRD — from the problem statement to the edge cases — so your team can ship without the back-and-forth.

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When to Hire a Fractional CPO

The signals that tell you you’ve outgrown founder-as-PM

Running product yourself made sense at the start. But there are clear signs it’s becoming the bottleneck. This guide outlines the moments, metrics, and milestones that signal it’s time to bring in fractional product leadership.

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